Mushroom

MBW’s World Leaders series speaks to Mushroom Group CEO Matt Gudinski

New company consolidates Mushroom’s events and touring businesses

Agency represents a new partnership with Guven Yilmaz (previously Vita Music Group)

Adam Wilkes moves to the role of Chairman of the Frontier Board in conjunction with his role as President and CEO, AEG Presents Asia Pacific

Division will be spearheaded by long-term Mushroom team member Sarah Donelly

Restructure follows departure of MD Ian James

The partnership sees the Mushroom Group acquire Cotchin's company International Royalties Rescue

Companies will represent each other in their home territories of the UK and Australia

Role Model Artists to be run by Matt Gudinski

'Influencers' also included in new roll-out

Michael Gudinski says Mushroom is planning "an exciting new festival concept in the coming months"