Sony Music Entertainment Japan

Sony Music Japan’s PRISM Project is doubling down on virtual talent… and it’s just chosen its next three virtual stars

SMEJ’s VTuber agency PRISM Project has introduced its fifth generation of virtual talent: Ami Amami, Kou Tsubame and Lana Shikami

Shunsuke Muramatsu, CEO of Sony Music Entertainment (Japan), on the CD’s continued dominance in the market, and how anime acts as a gateway to Japanese music worldwide

MBW's World Leaders series speaks to Shunsuke Muramatsu, CEO of Sony Music Entertainment Japan

Sony Music Japan is building ‘the largest virtual talent development and management project in history’

MBW explores Sony Music Entertainment (Japan)'s virtual talent ambitions...