Last week, MBW noted how TikTok is looking more like a clear-cut YouTube competitor every day.
When it comes to another streaming service, however – Spotify – TikTok appears to be forming a fairly cozy relationship.
We learn today (July 13) that Spotify has teamed up with the Bytedance-owned company to offer eligible TikTok users Spotify Premium for free in seven markets.
The offer, available in the UK, France, Germany, Italy, Spain, Poland and Turkey, will see eligible TikTok users get either three or four months free Spotify Premium, depending on the market.
The offer is available to eligible users aged 18+ who have not subscribed to Spotify Premium previously.
Those eligible will receive a unique code that will enable them to redeem the Spotify Premium offer.
TikTok users can also find the offer on their mobile via their ‘For You’ and ‘Discover’ Pages, on a profile icon on the ‘Me’ Page, by searching for ‘Spotify’ on TikTok or by clicking on this link from their mobile devices
The partnership is live effective, today (July 13).
“We’re delighted to bring this offer with Spotify Premium to our community, helping them gain even more enjoyment from the artists and tracks they’ve known on TikTok.”
David Nunez, TikTok
David Nunez, Head of Growth, Europe at TikTok, said: “TikTok is a sound-on, immersive experience, with music sitting at the heart of how people create and engage with content on the platform.
“We’re delighted to bring this offer with Spotify Premium to our community, helping them gain even more enjoyment from the artists and tracks they’ve known on TikTok.”
“Spotify connects artists and listeners in a way that wasn’t possible before, building a diverse community of music fans driven by discovery and inspiration.”
Marc Hazan, Spotify
Marc Hazan, Vice President, Global Head of Premium Business Development at Spotify said: “As the world’s leading audio streaming service, we are thrilled to offer eligible TikTok users in several markets access to all the music and podcasts they love anytime, anywhere.
“Spotify connects artists and listeners in a way that wasn’t possible before, building a diverse community of music fans driven by discovery and inspiration.
“We are proud to introduce TikTok’s enthusiastic and growing user base to the many benefits of Spotify Premium: millions of songs ad-free, on-demand, and offline.”Music Business Worldwide
