The Warsaw office is the latest addition to Big Sync’s expanding global footprint, joining locations in Los Angeles, New York, London, Paris, Hamburg, Singapore, and Sydney.
Big Sync Music, which works with brands such as Unilever, Lipton and Google, was acquired by Santa Monica-based music licensing platform Songtradr in 2019.
The team in Warsaw is led by Head of Music at Big Sync Warsaw, Michal Krajewski.
As Head of Music, Krajewski is responsible for managing revenue and operations while overseeing all creative, client relations, and leading the team on the ground in the territory.
In addition, the Warsaw team also consists of four experienced supervisors, including Aneta Kabsa, Mateusz Szmigiero and Piotr Ćwikliński.
Together with Krajewski, the team have completed hundreds of projects over the past four years and have been recognized for their work at multiple creative festivals like Konkurs Twórców Reklamy SAR and the Music and Sound Awards.
They come from agency and publishing backgrounds and have worked for networks, independent agencies, and directly with clients within the CEE region and beyond.
Poland holds the largest economy in the Central and Eastern Europe (CEE) region and Big Sync Music states that the market is “a natural fit” for the company’s expansion.
“We’ve been looking to expand into the Central and Eastern Europe region for some time, and Warsaw is the perfect location.”
“We’ve been looking to expand into the Central and Eastern Europe region for some time, and Warsaw is the perfect location,” says Paul Wiltshire, CEO of Songtradr.
“We’re excited to grow our team in an entirely new culture and bring Big Sync’s initiatives to such an exciting new market.”
“We are excited to join Big Sync and establish the Warsaw office.”
Michal Krajewski
Krajewski added: “We are excited to join Big Sync and establish the Warsaw office.
“The Polish market and the wider CEE region is dynamic and growing fast – Big Sync’s services such as music licensing, original composition, and sonic branding will help elevate our game and deliver better services to clients on a global scale.”
Songtradrrecently acquired award-winning Sydney-based music and sound design company Song Zu, which operates in the Australia and Asia Pacific region, with studios in Sydney and Singapore.
The company completed a Series C funding round in July 2020 where the company raised $30 million – valuing Songtradr at $165m.
