In a media release announcing the news, Apple Music said that “across the charts, streams, and concert stadiums filled with screaming, bracelet-wearing super fans, Swift undeniably reached a new realm of superstardom this year”.
According to Apple Music, in the first 10 months of 2023, Swift saw 65 songs reach Apple Music’s Global Daily Top 100 — more than any other artist.
The news arives after Taylor Swift’s 1989 (Taylor’s Version) attracted 1,329% more streams than the original version of 1989 in the US last week.
Bad Bunny was named as last year’s ‘Artist of the Year’ on Apple Music ‘ in recognition, according to the platform, of his “artistic excellence and influence on global culture in 2022”.
The Weeknd was Apple Music’s ‘Artist of the Year’ in 2021.
Apple Music says that Swift saw “consistent streaming lifts throughout the year”, particularly around the enormous success of The Eras Tour.
Apple Music has also highlighted some other stats from Swift’s performance on the platform. For example, the week the tour kicked off in March, Swift’s streams grew 61% globally on Apple Music. She continued to see double-digit growth in monthly streams throughout the summer.
Swift’s hits like Bad Blood, Blank Space, Style, Shake It Off, Wildest Dreams, and All Of The Girls You Loved Before all reached the Apple Music charts for the first time in 2023.
Cruel Summer, off Swift’s 2019 album Lover, became one of the biggest songs of the summer on Apple Music worldwide. The song re-entered the Global Daily Top 100 in April for the first time in four years and has stayed there ever since.
Midnights still stands as the biggest album of all time by a female artist in Apple Music history by first-day and first-week streams worldwide.
Swift is the No. 1 most-streamed female artist in Apple Music history, and is also the female artist with the most songs to reach Apple Music’s Global Daily Top 100.
“I am so honored to be Apple Music’s Artist of the Year.”
Taylor Swift
“I am so honored to be Apple Music’s Artist of the Year,” said Swift.
“Thank you to every single one of you for making this year the most incredible, joyful, celebratory year ever.
“From streaming the music nonstop to screaming it together in real life at the shows, dancing chaotically in movie theaters, none of this would have been possible without you. Thank you so much.”
“She is a generation-defining artist and a true change agent in the music industry, and there is no doubt that her impact and influence will be felt for years to come.”
Oliver Schusser, Apple’s vice president of Apple Music and Beats, added: “Taylor Swift’s impact on music is absolutely undeniable — not just this record-breaking year, but throughout her entire career.
“She is a generation-defining artist and a true change agent in the music industry, and there is no doubt that her impact and influence will be felt for years to come. We are thrilled to have the opportunity to celebrate her achievements.”Music Business Worldwide
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