After hitting a milestone of 50 million users in June, social music-making platform BandLab has unveiled a new tool that would allow users to promote their music by turning their posts into featured ads.
The new tool, called ‘Boost,’ is similar to campaigns on social media platforms like Instagram or Facebook, the Singapore-based company said in a statement on Tuesday (September 27).
The company is currently rolling out the feature worldwide for both mobile and web platforms.
With the new “always-on profile boosting” service called Boost Membership, which costs $14.99 a month, creators are given access to BandLab Opportunities via ReverbNation.
The feature will allow them to send their music directly to key industry heavyweights, including editorial coverage opportunities with various music publications, live music events such as SummerFest, and more.
This feature also allows creators to use analytics tools throughout their campaign with Boost Insights, letting them assess the performance of their ads by tracking engagement and impression metrics.
The service is now available to creators globally. They can also opt into annual subscriptions at a discounted rate of $149.99.
Creators with a smaller budget can also boost posts at a starting rate of $1 a day. With the standard Boost Post feature, BandLab creators will still be able to reach more users by taking their profiles and posts and turning them into featured ads in prominent spots on BandLab.
The latest service comes as BandLab seeks to continue growing its subscriber base after reaching 50 million users in June. It also recently launched a new initiative called the Creator Grant that offers $60,000 to select individuals on the platform who show “great growth and resourcefulness in their efforts to reach new musical heights.”
“As the world’s leading social music creation platform, BandLab encourages networking and sharing within their rapidly expanding community of music creators and music lovers, all excited and open to discovering new music and artists.”
BandLab
Through the Boost Post feature, creators can gain more likes, plays, and interactions, without having to pay for a membership. They can pick their budget and length in days that they wanted their posts to be active and proceed with a one-time payment to get their campaign running.
“As the world’s leading social music creation platform, BandLab encourages networking and sharing within their rapidly expanding community of music creators and music lovers, all excited and open to discovering new music and artists,” the company said.
“We’ve seen some exciting developments in the BandLab community. From independent artist Duncan Daniels’ feature in The FADER as part of BandLab Opportunities, to BandLab user d4vd’s single hitting the charts on Billboard’s Hot 100 and recent signing to Darkroom/Interscope Records.”
Meng Ru Kuok, BandLab
“We’ve seen some exciting developments in the BandLab community. From independent artist Duncan Daniels’ feature in The FADER as part of BandLab Opportunities, to BandLab user d4vd’s single hitting the charts on Billboard’s Hot 100 and recent signing to Darkroom/Interscope Records,” BandLab Co-Founder and CEO Meng Ru Kuok said.
“We’re devoted to continuous artist growth and development through BandLab, however the artist imagines their journey,” the executive added.
In April, the startup raised $65 million in its series B funding round, valuing the firm at $315 million.
The company now counts Prosus Ventures, the venture investing arm of Netherlands-listed Prosus, which is majority-owned by Tencent’s largest shareholder, Naspers, among its backers.
BandLab is also backed by Vulcan Capital, the multi-billion-dollar investment arm of Microsoft co-founder and philanthropist Paul G. Allen, Caldecott Music Group and K3 Ventures, an early backer of Southeast Asian app Grab and TikTok parent Bytedance.Music Business Worldwide