Steve Stoute’s music distribution and artist services company UnitedMasters has launched a new personalized artist development feature called ‘Blueprint.’
The company says that the new tool, available within the UnitedMasters app, will provide independent artists with guidance, coaching, and insights to help them progress in their careers.
UnitedMasters says that the Blueprint service is personalized for each artist and that the creation of the tool was informed by the UnitedMasters Artist Relations team.
That team has worked with artists such as Tobe Nwigwe, EKKSTACY, Anycia, Nickoog CLK, and BigXThaPlug.
According to UnitedMasters, Blueprint includes features such as personalized recommendations to assist artists in achieving their career goals and “step-by-step instructions to facilitate progress and provide clear pathways for career advancement”.
It will also provide “regular prompts to ensure artists consistently distribute and promote their music” and educational content based on an artist’s career stage and their activities on UnitedMasters.
Blueprint will also show artists tailored insights to highlight potential strategies around releases.
UnitedMasters says that the development of the new feature was also supported by data-driven insights, including artists’ career progress, monthly listeners, streams, earnings, followers, fans, and their use of promotional tools on the UnitedMasters platform.
“In an era where artist development is often considered a relic of the past, we are at the forefront of revolutionizing the music industry by bringing comprehensive artist support to independent musicians everywhere,” said David Reich, President at UnitedMasters.
“Blueprint, our latest offering, is poised to be a game-changer. It offers independent artists unparalleled access to expert guidance, coaching, and invaluable insights to advance in their careers.
David Reich, UnitedMasters
Reich added: “At UnitedMasters, we are not just a leading software and services platform for independent artists; we are the driving force behind artist empowerment.
“Blueprint, our latest offering, is poised to be a game-changer. It offers independent artists unparalleled access to expert guidance, coaching, and invaluable insights to advance in their careers. This feature is more than just a tool; it’s a personalized journey tailored to the specific needs of each artist.”
The launch of Blueprint follows UnitedMasters’ new partnerships with artificial intelligence-powered marketing platform SymphonyOS and music promotion platform Groover.
Over a year ago, UnitedMasters introduced Beat Exchange, a marketplace for buying and selling beats. Through this platform, UnitedMasters artists gained access to purchase or license beats from both emerging and established producers, including Grammy Award-winning producer Hit-Boy, Turbo, Sham “Sak Pase” Joseph, Kato On The Track, and David Morse, currently featured on the Billboard Hot 100 for Lil Durk’s song Headtaps.
As of October 2021, UnitedMasters was valued at $550 million following a $50 million series B investment round led by Apple, with additional funding from existing backers such as Google parent Alphabet and Andreessen Horowitz. The platform has partnerships with Snapchat and crypto platform Coinbase.
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