Rumblefish, a subsidiary of SESAC Music Group, has promoted Lauren Apolito as Executive Vice President, Strategy & Business Development.
According to SESAC, Apolito led the transformation of Rumblefish’s rights management service and headed key engagements with consumer media brands, the company said.
In her new role, Apolito will further extend her portfolio to broaden relationships with businesses that are poised to benefit from SESAC’s Licensing and Administration Services, including HFA, Audiam, Music Services, AudioSalad, and Rumblefish.
Commenting on Apolito’s promotion, Michael Simon, President of HFA and Rumblefish, said: “Over the years, Lauren’s leadership has propelled revenue growth, client diversification, licensing opportunities, and new service offerings. She operates at the intersection of music, data and technology and has leveraged seismic industry changes into new revenue opportunities and streamlined administration for both rightsholders and music distributors. We’re thrilled to expand her role with this well-deserved promotion.”
“She operates at the intersection of music, data and technology and has leveraged seismic industry changes into new revenue opportunities and streamlined administration for both rightsholders and music distributors.”
Michael Simon, HFA and Rumblefish
Beyond her role at Rumblefish, Apolito is described by SESAC as “an influential figure in the industry”, serving on the Advisory Board of Women in Music, offering mentorship in programs at NYU Steinhardt, TechStars Music, and GRAMMY U.
Prior to her tenure at Rumblefish, Apolito held positions as an international banking executive, including a role as VP at eCiti, Citigroup’s strategic investment center in technology, and at Nikko, where she focused on global asset management strategies.
Rumblefish was acquired by SESAC in 2014.
Rumblefish provides music licensing services and other offerings related to music rights and royalties. The company helps facilitate the licensing process and ensures that the appropriate rights and royalties are managed and distributed to the rightful owners of the music.
Since its acquisition by SESAC, Rumblefish has inked a number of deals. In 2019, it extended its partnership with B2B end‐to‐end digital music service 7digital “help music streaming services to launch and expand quicker.”
In 2018, Rumblefish partnered with Facebook to provide music licensing and administration services for indie publishers.
And nearly a year ago, the company teamed up with Pinterest to provide the social media service with music metadata and license management services.
Elsewhere at SESAC, the company continues to carry out acquisitions to bolster its offerings.
The Nashville-headquartered music licensing/collection society acquired the Harry Fox Agency in 2015.
Most recently, it acquired New York-based content management, analytics, delivery and distribution tech provider AudioSalad in March and Nashville-based music administration organization Music Services in June.
Investment giant Blackstone Group acquired SESAC in 2017.
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