Vice President, Global Marketing Services
Job Description
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Vice President, Global Marketing Services
Your role:
Lead marketing service functions within Global Marketing. The role will execute digital marketing against high priority artists as well as being responsible for educating and supporting the direction of associated local and regional teams across our global company.
Standard paid-digital marketing practices: paid media, creators, creative Marketing elements of DSP relationships (partnering with Commercial and BD team to support or lead where relevant) Original and high potential digital marketing formats to support ‘white glove’ artist campaigns Newer approaches to scaled, low-touch digital marketing that supports long-tail marketing (i.e. AI, product variations such as LTVs or alternative versions like sped-up / slowed down, playlist marketing, UGC, automated investment programmes) in partnership with Business Development, Technology and other relevant teams.
Here you’ll get to
Standard Paid Digital Marketing:
- Oversee a multi-million-dollar annual marketing budget (cash and credits).
- Lead execution of global in-house advertising and content operations.
- Consistent improvement of all standard paid digital marketing processes both within Global Marketing and across the wider WMG company (i.e. addressing areas of unnecessary duplication, identifying where scale or scope advantages can be achieved, defining optimum local <> regional <> global workflow).
- Partnering with the data team to develop attribution modelling, performance reporting and benchmarking.
- Paid media and creator agency relationship management.
- Oversee Marketing Analytics software to drive usage and product improvements.
- Assess paid media and content skills on a global basis and build educational programs to upskill.
DSP Marketing (in partnership with EVP Commercial):
- Support WMG’s best in class relationships and utilization of marketing features on platforms (paid ad-formats, lenses etc).
- Oversee the distribution and analysis of DSP ad-credits or marketing programs.
- Provide recommendations and direction for marketing requirements as needed by the Business Development team in commercial deal negotiations.
“White Glove” Innovation:
- Partner with BD on social, streaming, and emerging deals to deliver new, high-touch and impactful digital marketing formats for WMG’s key priority artists.
Long-Tail Innovation:
- Lead scaled marketing operations.
- Partner with BD and Technology on deals to further develop long-tail, low-touch marketing programmes.
General:
- Build relationships with key digital executives both outside the company (DSP’s, Emerging technologies etc) and inside the company .
- Team management.
- Handle executive leadership requests for presentations, decks, strategy, analysis.
- Oversee deal negotiations or renewals as required with external vendors.
About you
- 10+ year’s experience in a marketing role in music, content or technology companies
- Experience planning and executing impactful multi-territory digital marketing campaigns
- Strong data proficiency and ability to interpret data to make strategic recommendations
- Exceptional operational, presentation and communication skills
- Proven experience leading a team or department
- Proven entrepreneurial mind-set
About us:
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike.
Our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP.
We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
About Us
Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business.
It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company’s DNA.
Consider a career at WMG and be a part of one of the biggest forces in music today.
