Digital Accounts & Marketing Strategy Manager – North America
Job description
FUGA provides forward-thinking music distribution, technology, and marketing services to forward-thinking music companies. Working at the heart of the music industry with more than 800 clients, including Hospital Records, Epitaph, and Beggars Group, FUGA is the world’s leading full-service B2B music distributor. FUGA works at the forefront of music distribution technology, connecting its clients with digital service providers like Spotify, Apple Music, and Amazon Music while helping them get the most from their music, whether that’s with award-nominated label services, industry-leading revenue accounting, or using FUGA’s suite of best-in-class products.
What You Do
FUGA’s Marketing Services Team has been built to add value and solve problems for our vast number of clients by helping them connect their artists with audiences and create revenues and growth. In this role you will report to the Senior Marketing Services Director – Americas and you will be the primary point of contact for a roster of content owners (record labels, distributors, etc.) and Digital Service Providers (DSPs) (Spotify, Apple Music, Amazon, YouTube Music, Deezer etc.) who have offices or local representation in the North American region.
You will own the marketing/client relationship for a roster of clients and collaborate closely with them to deliver cutting edge, globally minded marketing campaigns. Your responsibilities will also include leading the relationships with select digital partners in the market, shaping and implementing new and ongoing release campaigns, as well as building long-term programming strategies to maximize revenue and exposure for our client’s artists across the variety of DSPs. You will also work closely with your Marketing Strategy & Digital Accounts colleagues in other FUGA offices to collaborate on multi-territory campaigns, as an expert for Digital partnership opportunities and insights for the North American market.
Key responsibilities
- Proactively provide insight, advice and creative strategic planning support to clients in respect of their releases, catalog and revenue
- Communicate with clients on a regular basis to address concerns, manage expectations and generally maintain a good working relationship
- Conceive and implement industry leading marketing strategies that reflect the vision and goals of the artist, management or label
- Ensure timely delivery of all aspects of the marketing campaign in line with core project and approval route milestones
- Secure the most favorable positioning for artists and releases with DSPs
- Partner with playlist, editorial, marketing and experiential teams at DSPs to develop coordinated on-platform and off-platform campaign elements
- Develop global strategy and effective relationships with all DSPs
- Understand and exploit the unique positioning and needs of each DSP
- Stay abreast of emerging trends, new entrants in the DSP space, and other social, merch and fan experience vehicles that impact streaming
- Collaborate with colleagues and with DSP counterparts on unique, high impact streaming strategies and campaigns for each priority release
- Seize opportunities to reactivate catalog associated with new releases
- Deliver exclusives and successful streaming campaign performance for new releases and catalog
- Act as an integral member of the team with the ability to motivate and inspire others to consistently improve and develop both their skills and FUGA’s results
- Be aware of changes and developments in the music market, with particular emphasis on competitor activity
- Represent FUGA in the North American industry, including attending concerts, conferences and spreading the word
Requirements
Who You Are
You will have a great passion and knowledge of the North American market, with strong community connections. Dynamic, creative, organized and accountable, with a deep understanding of marketing and consumer behavior and an excellent grasp of streaming and the DSP landscape, you will act as a constant and reliable source of advice and expertise for your roster of clients, always striving to add maximum value to their numerous releases and campaigns.
- Solid experience working within a label, artist management or music distribution company
- Passionate and knowledgeable about music and culture
- Excellent client service and relationship-building capability – always with a professional and confident demeanor
- A strong understanding of digital marketing strategies, and experience in coordinating with streaming and audience engagement platforms, labels, managers and artists on campaigns
- A robust network of industry-specific connections, including key contacts at digital music services
- Broad knowledge of the digital landscape and consumer trends
- Experience with working across different time zones, and communicating across multiple organizational levels
- Ability to work creatively and collaboratively
- Exceptional written and verbal communication skills that illustrate organization and attention to detail
Who We Are
- A growing company with strong ambitions
- This role is part of a growing and resourceful international team, split between our HQ in Amsterdam and offices in London, New York, Los Angeles, Rome, Berlin, Milan and representatives in Tokyo, Seoul, Paris, Stockholm, Sydney, Manila, Rio and Sao Paulo
- An international business environment, made up of colleagues and clients around the world with diverse backgrounds in music and tech
Founded in 2006, FUGA builds software and provides services for the digital music industry. We have an extensive and growing international network of clients and partners in more than 50 countries. We operate at the heart of the music.
FUGA connects distributors and record labels with digital service providers like Spotify, Apple Music, Amazon, Deezer and more. By doing so FUGA enables its clients to optimize their business processes and successfully execute their release strategy.
FUGA’s products & services provide a complete ecosystem for the digital product cycle. Clients manage, distribute and promote their music – and collect on their revenue.
