LiveXLive Media has entered into an exclusive multi-year agreement with iHeartMedia that combines content, production, distribution and promotion.
The newly expanded partnership gives LiveXLive exclusive global livestreaming rights for 17 iHeartRadio events this year, including iHeartRadio’s ALTer Ego, iHeartCountry Festival, iHeartRadio Wango Tango, Daytime Stage at the iHeartRadio Music Festival and iHeartRadio Fiesta Latina, as well as licensing and streaming rights for select iHeartRadio Theater shows.
The partnership will also feature new co-produced and co-promoted video content including a co-created iHeartRadio channel on LiveXLive.
LiveXLive has streamed more than 24 music festivals, concerts and other live music events featuring over 400 hours of live content during its 2019 fiscal year.
The company continues to expand its offering, with 50 music festivals and concert livestreams planned for the 2020 fiscal year, in addition to original series programming, single artist concerts, ‘LiveXLive Presents’, and award show content.
“This deal immediately allows us to expand and diversify our programming through iHeartMedia’s reach of a quarter of a billion people across radio, digital, social and more.”
Robert Ellin, LiveXLive
“From the start, our mission has been to deliver the best seat in the house to fans of all genres of music,” said Robert Ellin, CEO and Chairman of LiveXLive.
“This deal immediately allows us to expand and diversify our programming through iHeartMedia’s reach of a quarter of a billion people across radio, digital, social and more.
“Our partnership with iHeartMedia is a powerful win for fans, bands and brands.”
“This partnership with LiveXLive will expand the reach of our one of a kind iHeartRadio events and theater shows to new audiences.”
John Sykes, iHeartMedia
John Sykes, President of Entertainment Enterprises for iHeartMedia, added: “We are all about connecting great artists with their fans in every way we can.
“This partnership with LiveXLive will expand the reach of our one of a kind iHeartRadio events and theater shows to new audiences.”Music Business Worldwide
