As revealed by MBW in July, Sony exec Ole Obermann has officially joined Warner Music Group as Chief Digital Officer and Executive VP, Business Development.
After spending a decade at Sony, Obermann will now oversee WMG’s global business development strategy.
He’ll focus on exploring new forms of commercial innovation and creating new digital revenue opportunities, while expanding WMG’s streaming activities.
As a member of WMG’s senior management team, Obermann will report to CEO Steve Cooper.
Obermann was previously Executive Vice President of Digital Partner Development and Sales at Sony Music Entertainment.
Prior to that he was SVP of international at SME, which he joined in 2006 after working with Liquid Digital Media, Walmart.com and McKinsey and Company.
“With two decades of diverse digital experience, Ole has the special skill-set needed to forge new business models with tech start-ups and big players alike, while nurturing WMG’s existing partnerships.”
steve cooper, ceo warner music group
“With two decades of diverse digital experience, Ole has the special skill-set needed to forge new business models with tech start-ups and big players alike, while nurturing WMG’s existing partnerships,” said Cooper.
“He brings a deep understanding of both global and local streaming markets, data-driven commercial acumen, and a principled, artist-centric sensibility to his new post.
“We are committed to championing the value of music, expanding the universe of opportunity for our artists, and helping them create change, not merely embrace it.
“Ole’s vision and leadership will make him a valuable asset in achieving our mission.”
Obermann added: “It is an exciting time to be joining Warner Music Group as we accelerate streaming growth and partner with emerging technology companies to open up new sources of revenue for our artists.
“I look forward to working closely with Steve and our global leadership to sharpen Warner’s competitive edge, and build on the company’s position as the most artist-friendly and innovative music company.”
ole obermann, warner music group
“I look forward to working closely with Steve and our global leadership to sharpen Warner’s competitive edge, and build on the company’s position as the most artist-friendly and innovative music company.”
During his Sony tenure, Obermann negotiated and implemented deals with Sony’s network of global digital partners.
He was instrumental in Sony’s audio and video streaming strategy and oversaw the buildout of Sony’s digital analytics infrastructure.
The exec also spearheaded Sony’s early efforts in playlisting, including bringing playlist app FILTR to a global audience, and leading an initiative to engage with artists and managers to foster understanding, collaboration and commercial opportunity across the streaming ecosystem.
Obermann joined Sony BMG’s London office in 2006 as VP, International Business Development, and was upped to SVP in 2008, based in New York.
He returned to London in 2012 and was promoted to the newly created role of EVP, Global Digital Partner Development and Sales.
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