Nashville-headquartered music company ONErpm has expanded its offerings for independent artists and labels with the launch of two new entities: a software-as-a-service (SAAS) platform and a DIY artist distribution service, priced from $12 per year.
According to the company, the SAAS platform, ONErpm Enterprise Solutions, adapts ONErpm’s proprietary Content Management System (CMS) to meet the specific needs of record labels and content owners.
The platform acts as an administrative system, which, ONErpm claims, “streamlines” digital music and video distribution, as well as daily operations such as artist marketing campaigns, task assignment, and payment management.
ONErpm reports to have experienced a more than fourfold increase in revenues and staff since the inception of its CMS in 2019.
“We want to partner with like-minded companies who need the technology and tools we have developed and fine-tuned over the years to take their business to the next level,” said CEO Emmanuel Zunz.
“We see a need for this service as there are many interesting labels that might struggle to grow in an increasingly competitive environment where having robust tech will give them the competitive edge to succeed.”
“We see a need for this service as there are many interesting labels that might struggle to grow in an increasingly competitive environment where having robust tech will give them the competitive edge to succeed.”
Emmanuel Zunz, ONErpm
ONErpm has also launched OFFstep.com, the first project of ONErpm Enterprise Solutions. It serves as a DIY distribution service allowing independent artists to upload and distribute unlimited releases starting at $12 per year, or $1 a month, while retaining 100% of their royalties.
As Enterprise Solutions’ first product, OFFstep is a white-label platform that includes both ONErpm’s backend CMS as well as front-end user interface. As such, the company describes the DIY distro platform as “a sophisticated first product out of the gate” adding that “it’s a proof of concept that we have the chops to create such a complex platform” for other companies.
OFFstep users will be able to release their music to over 45 platforms including Spotify, Apple Music, Instagram, TikTok and others.
In addition to the $12-a-year Basic plan, ONErpm also offers an ‘Intermediate’ plan at $48 per year and an Advanced tier priced at $96 annually that can be shared by up to four artists per account.
With OFFstep, ONErpm claims that it addresses the needs of DIY customers with “the most affordable plan of its kind.”
ONErpm added that, moving forward, it will only partner with artists and labels with whom it has previously forged relationships and that DIY clients will now be directed to OFFstep.
“Migrating ONErpm’s basic distribution service to OFFstep has been a long time coming,” said Zunz.
“For years we have invested in marketing personnel and built a global marketing infrastructure that can render services at scale while tackling the challenges of a constantly evolving digital market.”
With the introduction of ONErpm’s Publishing division in 2022 and its creative arm ONErpm Studios overseeing recording and video production, the company is now composed of five distinct entities.
The latest offering comes six months after ONErpm launched a new Digital Strategy Department led by Casey Childers. The department provides artists with social media strategies for engaging with fans and increasing monetization.
ONErpm was established in 2010 and initially targeted Brazil as its priority market. Most recently, the company expanded in Asia in September, launching six new offices in the Philippines, Malaysia, Greater China, Indonesia, Thailand, and Vietnam. It now operates 43 global offices with a team exceeding 500 staff.
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