Interscope Geffen A&M has signed a joint venture with Adam Mersel’s Immersive Records label.
Mersel is perhaps best known for his work as a manager, currently guiding the career of Grammy, Emmy and Tony Award-winning star Ben Platt.
He previously helped guide Bebe Rexha to diamond-certified status and worked closely with such artists as Sara Bareilles and Robin Thicke.
The first release under the new deal is the debut single from LILHUDDY (aka Chase Hudson) who is the star of Machine Gun Kelly’s recent Downfalls High musical film experience.
Entitled 21st Century Vampire, the debut single was co-written with LILHUDDY along with Nick Long, Jake Torrey, and Andy Seltzer.
The track, which was released this week and is accompanied by a music video shot by director Joseph Kahn is available at all digital retail providers via Immersive/Geffen Records.
Prior to launching Immersive Management early last year, Mersel worked at First Access Entertainment and Career Artist Management, and it was there that he worked with Rexha, Bareilles, Thicke and other successful artists.
In 2020, he oversaw the releases of Ben Platt’s debut, Sing To Me Instead, working to build the Broadway star into an arena headliner. Mersel served as Executive Producer for Platt’s NETFLIX special Ben Platt: Live From Radio City Music Hall.
“Adam is a rising executive star with great taste and a remarkably intuitive business acumen.”
John Janick, IGA
“Adam is a rising executive star with great taste and a remarkably intuitive business acumen,” said IGA Chairman John Janick.
“His entrepreneurial spirit and his commitment to artist development make him and his Immersive Records label a perfect fit with us at Interscope Geffen A&M.”
“We are so happy to have Adam and Immersive as an important new member of the IGA family.”
Steve Berman, IGA
Steve Berman, Vice Chairman of IGA added: “Adam has proven himself to be a master at working with artists who break boundaries and chart new territory in a quickly changing landscape.
“We are so happy to have Adam and Immersive as an important new member of the IGA family.”
“Some of my earliest experiences working in the music industry were with Interscope and so, in a sense, John, Steve other Interscope executives raised me in this business.”
Adam Mersel
Adam Mersel said: “Some of my earliest experiences working in the music industry were with Interscope and so, in a sense, John, Steve other Interscope executives raised me in this business.
“They have shown time and time again that they are successful in establishing career artists and so this is the perfect home for Immersive Records. I am incredibly humbled and thankful to the entire team for their support and belief.”Music Business Worldwide