The music company unveiled its new logo on Monday (October 31), over a month after the company told MBW in an interview that it is working on a “five-year plan” to grow its business “dramatically and aggressively” via M&A.
The new branding follows Concord’s acquisition of the Genesis (Tony Banks, Phil Collins and Mike Rutherford) publishing and recording catalogs last month and the group’s eight-figure acquisition of Australia & New Zealand-based music publisher, Native Tongue.
Additionally, in September, Concord confirmed that it had acquired the label assets of HitCo Entertainment.
Concord’s new global headquarters in Nashville was constructed in 2020 and 2021 and opened officially at the beginning of 2022.
The company says that its “rapidly growing team” has prompted an 8,300 sq. ft. expansion of its second-floor offices in Peabody Plaza.
The LEED Silver certified, 50,000 sq ft space in the Rolling Mill Hill neighborhood, is almost triple the size of Concord’s former offices at 1201 Demonbreun St.
The new logo shows a “strong wordmark”, according to the company, which, it adds, “is required to represent Concord’s artists, playwrights and composers as none of them sought the easy path to get to where they are; instead, they aggressively challenged what could be. The new Concord logo and identity is rooted in all these things, with artists as the pillar”.
Concord owns a family of brands spanning music publishing, theatricals and narrative content creation and represents compositions, recordings, estates and theatrical collections.
It has six active labels namely: Fantasy Records, Fearless Records, Loma Vista Recordings, Rounder Records, Easy Eye Sound, Concord Records and Concord Jazz.
“This is about more than just a new logo. After years of growth and acquisitions and internal refining, Concord is making a renewed commitment to its recently established mission statement: Champion Artists; Elevate Voices; Impact Culture.”
Scott Pascucci, Concord
Speaking about the logo change, Concord CEO Scott Pascucci said: “This is about more than just a new logo. After years of growth and acquisitions and internal refining, Concord is making a renewed commitment to its recently established mission statement: Champion Artists; Elevate Voices; Impact Culture. This is at the core of who we are and what we do every day.”
“It is time for us to recognize that we now have an integrated, singular and unique culture that requires a fresh visual representation, giving our teams around the world a renewed sense of purpose.”
“Concord has grown significantly in the last seven years, necessitating new offices in LA, NYC, Berlin and Nashville. Marrying not only copyrights, plays, musicals, recordings and other narrative content, but more importantly merging the cultures of the many companies is what makes us the Concord of today,” Concord President Bob Valentine said.
Valentine added: “It is time for us to recognize that we now have an integrated, singular and unique culture that requires a fresh visual representation, giving our teams around the world a renewed sense of purpose. We are still the Concord that does what it says, seeks out exciting challenges and that exists to elevate every creative voice that it can, we just have a new and wonderfully bold face.”Music Business Worldwide
