Sports and live entertainment company AEG Global Partnerships has promoted Matthew Zweck to Vice President, Global Partnerships, APAC, to oversee the company’s expansion across the Asia Pacific region.
The industry veteran, who has been with the Los Angeles-headquartered company for 10 years, will lead the expansion of the group’s ‘Global Partnerships’ sponsorship division in APAC with a focus on building strategic partnerships for AEG’s portfolio of assets in Japan, South Korea, Thailand, Australia and New Zealand.
Zweck will be based in AEG’s Australian headquarters in Melbourne, leading the company’s Global Partnerships team for the APAC region.
AEG says that its Global Partnerships unit is responsible for driving business solutions for new partners and crafting strategic relationships with companies investing across the group’s portfolio.
The company says that the unit generates more than $550 million in revenues annually and more than $2 billion in contractually obligated income globally. The company now plans to expand the unit’s reach to Nagoya and Osaka in Japan, as well as in Seoul and Bangkok, among others locations.
AEG Global Partnerships’ office in Melbourne will also oversee partnerships and marketing programs for assets like Shanghai’s Mercedes-Benz Arena.
It will also work with joint venture partner Mushroom Group for concert tours, festivals and other live entertainment properties produced by Frontier Touring, the company added.
“With a world-class network of more than 350 owned and affiliated venues, sports and music brands, our Global Partnerships business is unmatched in terms of our ability to offer partners access to platforms that cut through the clutter and create innovative campaigns and sponsorships that enable brands to build deeper relationships with their customers,” Paul Samuels, Executive Vice President of AEG Global Partnerships, said.
“I’m thrilled to announce Matthew’s appointment and excited to see the growth and value he drives on the ground for not only our business, but for our future business partners across APAC.”
Paul Samuels, AEG
Speaking about Zweck’s promotion, Samuels added: “Having worked with him for more than a decade, I’m thrilled to announce Matthew’s appointment and excited to see the growth and value he drives on the ground for not only our business, but for our future business partners across APAC.”
“The exponential growth of the APAC entertainment market is one I have been privileged to witness first-hand for over two decades.”
Adam Wilkes, AEG
Adam Wilkes, AEG Asia Pacific President & CEO, added: “The exponential growth of the APAC entertainment market is one I have been privileged to witness first-hand for over two decades.
“From first entering the market off the back off the Beijing Olympic Games in 2008, our Asia Pacific business has gone from strength to strength and as we look to continue our investment footprint in this pivotal region, I am thrilled to have Matthew on hand to lead our Global Partnerships business on this new journey”
AEG hosts more than 22,000 events that draw over 100 million fans every year, the company said.
The company has made some key appointments over the past year as it continues to grow its Global Partnerships division.
In February, it named Ingrid Petri, former National Basketball Association (NBA) Associate Vice President of Business Development and Global Partnerships, as Vice President, AEG Global Portfolio Sales.
In October of last year, Lara Fox was also appointed Vice President of AEG Global Partnerships.Music Business Worldwide
