Mobile ticketing firm DICE has appointed Katie Soo as its Chief Business Officer.
According to the company, Los Angeles-based Soo will be responsible for driving forward DICE’s strategic growth propositions and marketing, helping build the DICE brand globally.
The exec’s appointment follows the news from September 2021 that DICE had raised $122 million in Series C funding.
After the fundraising, DICE went on to make a raft of executive hires across Europe and the US in April 2022.
The company expanded into Germany in May last year.
With over 16 years’ experience – spanning media, entertainment and tech – Soo has held several leadership roles at prominent companies.
Most recently, the exec served as Chief Marketing Officer at education and STEAM learning subscription platform, KiwiCo, overseeing consumer marketing in over 40 countries.
Prior to that, Soo was Senior Vice President of Growth Marketing at HBO Max, and has also held executive roles at Warner Bros. Digital Networks, DC Universe, Hulu, and Dollar Shave Club.
DICE says that Soo joins “at a pivotal moment” in the company’s growth phase as it continues to scale globally and increase its presence in the US market.
The company reports that 2022 was its platform’s biggest year to date, with over 55,000 artists and 10,000 venues and promoters using DICE to sell tickets to their shows.
The exec’s role will oversee Consumer Marketing, B2B Marketing, Fan Experience, Brand and Creative, New Growth Initiatives, Social and Communications teams globally at DICE.
“It’s huge, and I’m very excited to work closely with Katie to achieve the big ambitions we have ahead of us.”
Phil Hutcheon, DICE
Phil Hutcheon, CEO and Founder of DICE, said: “Katie understands how to build global brands. DICE has grown quickly in the past two years and this role consolidates the business initiatives and marketing efforts.
“It’s huge, and I’m very excited to work closely with Katie to achieve the big ambitions we have ahead of us.”
“My passion has always been building disruptive brands that are transforming traditional industries, bringing them into a new, consumer-first era.
Katie Soo
Katie Soo commented: “My passion has always been building disruptive brands that are transforming traditional industries, bringing them into a new, consumer-first era.
“DICE is all about that – getting people out more, breaking down barriers, and making live experiences accessible and inclusive for fans.
“Phil has created a brilliant culture, with a clear mission and purpose – I’m thrilled to be joining the team to help scale DICE’s vision globally, and share the next chapter of our story.”Music Business Worldwide
