Director, Emerging Markets Regional Marketing
Job Description
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
A little bit about our team
The Emerging Markets Regional Marketing Team will ensure excellence in marketing across the region, embedding expertise, driving efficiency at scale and managing the nuances of localisation to deliver cultural impact. The team are accountable for delivering a best in class marketing service across the region which centers creativity while also ensuring consistency in their strategic approach for each artist and optimising campaign performance and the use of budgets. The team will unite marketing resources across Emerging Markets towards shared outcomes and measure success through common metrics.
The Emerging Markets region currently consists of affiliates across Eastern Europe, Eastern Mediterranean, Middle East, Africa and India.
Your role
Dual-reporting to the President, Emerging Markets and VP, EMEA Regional Marketing, you will lead the Emerging Markets Regional Marketing team, driving a shared vision for the marketing function across the region, and overseeing the delivery of exceptional campaigns for our artists.
Here you’ll get to:
Repertoire Export:
- Support Repertoire Owners to identify and grow domestic artists from within the region, into new global markets (both in region and ex-region).
- Develop and execute creative, high impact, large scale artist marketing campaigns
Repertoire Import:
- Oversee all import of repertoire across the region. Utilise the regional marketing budgets to amplify creativity in order to grow WMG’s international market share.
- Support heads of marketing within each market to deliver on all relevant international projects in their respective territories.
- Develop and execute high impact, regionally scaled artist marketing campaigns.
Optimised Workflows:
- Support integration of new teams (i.e. new emerging market ventures) within the WMG marketing ecosystem.
- Ensure product and process adoption relevant to marketing across the region.
- Work closely with the A&R and Commercial department at the regional level and provide support to the affiliates to ensure artist development, and reach market share targets and chart positioning
- Partner with the VP EMEA Regional Marketing to identify areas where regionalisation can further support the creativity and excellence of our EM local teams and implement as required.
- Establish clear workflows with Global Marketing and other regional marketing teams to support import and export of artists across the WMG ecosystem.
Marketing Excellence:
- Ensure minimum proficiency of marketing capabilities across the region, utilising scorecards to assess performance and implementing required education and support as needed.
Budget Management:
- Manage regional Emerging Markets marketing budget.
Team Leadership:
- Lead a small team of high performing marketeers able to support you in deliver on all of the above.
- Partner with WMG’s People Team to engage, develop and grow diverse talent across the region and engender an environment that is inclusive and equitable.
About you
- Experience of working across Emerging Markets in a marketing role
- Extensive experience in delivering impactful multi-market artist campaigns
- Ability to think strategically but still execute tactically
- Exemplary people leader with a clear performance, goal setting focus that drives development and engagement of team
- A highly creative thinker who also excels at organisation, project management, and decision-making
- Attention to details and ability to work to deadlines
- Writing, communication, and presentation skills
- Strong interpersonal ability
- Able to effectively work in a fast-paced environment with both creative and business / technology oriented colleagues and partners
- Previous experience working in international territories is a plus. Must be open to travel
- Multiple languages with conversational proficiency is a plus
About us
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide.
Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
