Vietnam-based media company METUB and Universal Music Group have launched a new label, called monoX.
The two companies announced the new venture at a press conference held in Ho Chi Minh city this week.
The launch of monoX comes two years after UMG opened an office in Ho Chi Minh, which marked the official arrival of Universal Music Vietnam (UMV).
Universal says that monoX “will serve as a crucial linchpin between finding, developing and introducing new Vietnamese artists into the spotlight”.
monoX is led by CEO Kendall Nguyen.
METUB claims to be the “leading creator economy platform in Vietnam”.
The company says that its “METUB Network” currently generates 7 billion views monthly on YouTube and that it partners with prominent artists and creators in Vietnam.
At the launch event, monoX introduced its first signee as Wren Evans.
According to the label, Wren Evans’ debut single Thich Em Hoi Nhieu (I like you alot) garnered more than 10 million views in less than 10 days following its release.
His YouTube channel has more than 110,000 followers. His latest single Con Dau (The Pain) was released three weeks ago, and was taken from his debut album, to be released later this month through monoX / Universal Music Vietnam.
At the event, monoX also introduced its two latest artist signings as Evy and Daisy.
On signing to monoX, Wren said: “I am thrilled to finally have a team that truly understands and supports what I do creatively. Now I only focus on putting out music. A lot of it. I cannot wait for my fans to discover the next chapters in my journey.”
“We are able to provide a one-stop shop for artists. More than just music, we can connect people through creativity, emotion and dreams.”
Lan Khanh Phung, Universal Music Vietnam
Lan Khanh Phung, GM of Universal Music Vietnam said: “We are able to provide a one-stop shop for artists. More than just music, we can connect people through creativity, emotion and dreams. From Passion to Profession.
“We want to bridge the two worlds together and the launch of monoX as a standalone new label with provide Vietnamese artists new opportunities to find success and build audiences, both at home and globally.”
“We are excited to work closely with Kendall, Phuong and our partners at METUB to make monoX a success.”
Calvin Wong, Universal Music South East Asia
Calvin Wong, CEO of Universal Music South East Asia, added: “We are excited to work closely with Kendall, Phuong and our partners at METUB to make monoX a success, and for the label to become a catalyst for Vietnamese music and artists to find popularity locally, across the southeast Asia region, and beyond.”
“At METUB, we are able to discover new talents at a very early stage of their career and certainly, monoX Label will continue to help us to turn their passion for music into a successful artist career.”
Phuong Ha, METUB
Phuong Ha, CEO of METUB, said: “Although we have worked with many artistes to craft their digital strategy before, the establishment of the monoX Label is a special move for METUB, to step further into the music landscape, which to me, is at a very exciting stage.
“With this co-operation between METUB and Universal Music Group, we hope to build a home for Vietnamese artists where they can enjoy a world-class music industry value chain with local insights and an extensive network.
“At METUB, we are able to discover new talents at a very early stage of their career and certainly, monoX Label will continue to help us to turn their passion for music into a successful artist career.”
Kendall Nguyen said: “It is exciting what we get to do here, and this showcase is a significant event to me.
“In less than two weeks, our artists have put together a show that not only entertains but also makes a statement of who we are as a record label.
“We hope to attract artists and fans with similar vibes, locate our tribe and create music that transcends borders”Music Business Worldwide
