Pandora has launched an in-house digital consultancy called Studio Resonate.
Studio Resonate provides advertisers with audio creative development, sonic branding and strategy services, as well as visual design, rich media production, web / mobile experiences, and live activations.
Pandora says that it “has provided these services to advertising clients for years” and that the launch of Studio Resonate marks the first time this offering will sit under one brand.
The range of services offered to advertisers is tied to the volume of media that they buy on Pandora.
“Studio Resonate’s world-class audio creative team has the experience, expertise, and data to help marketers approach audio in its own way – improving opportunities for ad effectiveness and resonance, while increasing listener satisfaction.”
Lizzie Widhelm, Pandora
Lauren Nagel, VP and executive creative director at Pandora said: “We are launching Studio Resonate with the understanding that if a brand doesn’t have a holistic audio strategy, it is not being heard.
“Our ears are uniquely powerful. They are active sensors that attend to our emotional and physical well-being – and they are always on.
“Sound is an inherently interactive experience that creates a personal connection and engagement in ways that no other medium can.”
“We are launching Studio Resonate with the understanding that if a brand doesn’t have a holistic audio strategy, it is not being heard.”
Lauren Nagel, Pandora
Lizzie Widhelm, SVP of ad innovation at Pandora added: “Digital audio has evolved in a big way over the past several years, and while advertisers are becoming more interested in audio innovation, they often default to using creative tactics that are carried over from other formats because there hasn’t been much guidance or direction in this space.
“Studio Resonate’s world-class audio creative team has the experience, expertise, and data to help marketers approach audio in its own way – improving opportunities for ad effectiveness and resonance, while increasing listener satisfaction.”Music Business Worldwide
