DistroKid has teamed up with Snapchat to let its artists distribute their music to the social platform, which has 265 million daily active users.
The partnership will enable artists who control their own sound recordings and music publishing rights to distribute their music to Snapchat’s music-based creative tools.
DistroKid artists will need to verify that they control all associated music publishing rights before they can distribute their music to SnapChat.
Snap says that this is the first time a platform like DistroKid is enabling its artists to grant all rights necessary (master and composition rights) for distribution to a platform like Snapchat.
The partnership follows Snapchat’s launch of Sounds in October, having previously announced multi-year deals with a number of major and independent publishers and labels, including Warner Music Group, Merlin (which includes their independent label members), NMPA, Universal Music Publishing Group, Warner Chappell Music, Kobalt, and BMG Music Publishing.
Snap adds that independent and emerging artists are already finding success in Snapchat’s music-based creative tools like Sounds since its launch last year.
One such example is Hoops, a song by emerging artist Wolf, which was added to Snapchat’s Sounds tools in January 2021.
Within a month, according to Snapchat, 3.5 million videos were created using the song. These videos commanded 148m views in the same time period.
In addition, nearly 50% of the videos created with Hoops were sent via direct message.
In November, Snapchat launched a feature to rival TikTok called Spotlight, and pledged to pay $1m to creators every day until end of 2020.
“We’re excited to partner with Snapchat, and introduce millions of new tracks to millions of Snapchat users.
Philip Kaplan, DistroKid
Philip Kaplan, DistroKid’s Founder, said: “With DistroKid, independent artists everywhere now have an easy way to get their music into Snapchat.
“We’re excited to partner with Snapchat, and introduce millions of new tracks to millions of Snapchat users.
“We’re thrilled to partner with DistroKid to integrate their artists into our new music-based Creative Tools.”
Ted Suh, Snap
Ted Suh, Snap’s Global Head of Music Partnerships, added: “We’re thrilled to partner with DistroKid to integrate their artists into our new music-based Creative Tools, such as Sounds and AR Lenses, and see the significant impact it has for music creators and the industry.
“It’s been exciting to see Snapchatters use our camera to discover and engage with new music in their conversations with real friends.”
“The way Snapchat has come in to support me is unreal. When they featured Hoops we were all taken aback by the immediate increase in streams and Shazam’s we saw.”
Wolf
Wolf said: “The way Snapchat has come in to support me is unreal. When they featured Hoops we were all taken aback by the immediate increase in streams and Shazam’s we saw!
“And seeing people react so positively to the music felt like a dream. Right around that time we also got hit up by a Top 40 radio station asking to play the song as well.
“Really, Snapchat has been the perfect platform to create art outside the music. Through one app I can create Lenses for people to use, and not just communicate to a fanbase but engage with them as well. It’s been so fun working with their team, and I can’t wait to share what’s up next.”Music Business Worldwide
