Title: Senior Marketing Manager (Black Music), Warner Records
Location: London
Time type: Full time
Job Description
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
A little bit about our team
Warner Records is home to some of the most ground-breaking and exciting artists in the world, including Dua Lipa, PinkPantheress,. Leigh-Anne, Kano, Ghetts, Nines , Pa Salieu and more. Black music is a big priority for Warner Records with genres spanning UK/US Rap to Afrobeats.
We are on a mission to move global culture one icon at a time. To raise their voices and broadcast them to the world through Creativity, Curiosity and Community.
You’d be joining the Marketing team to construct our artist campaigns, driving amplification, growing audiences and dialling in on communities forming around our artists. We are an ambitious team who are passionate about black music, developing talent and breaking artists.
Your role
Warner Records is looking for a senior Black Music Marketing Manager to join the team, to work across our black music roster as well as drive our labels precence in the black music space. While this position will specialise in black music, we also would like the candidate to be confident in working all genres. It is important that the applicant has strong connections in the black music community and a deep knowledge of the space. Nurturing your own roster of domestic and US artists, you will be dynamic, creative, digitally savvy and organized, with an excellent understanding of music marketing and audience growth strategies.
Here you’ll get to
- Be responsible for the strategic direction, planning, implementation and management of your own roster of artist campaigns, informed by digital, social and streaming trends. .
- Commission creative assets and visual content, instigating, leading and managing the creative direction bespoke to each campaign.
- Collaborate closely with internal and external teams including creative, digital, club promotions, radio promotions, audience, international, sync, promotions and brands to craft ground-breaking campaigns for your artists to deadline and budget.
- You will champion your releases with the commercial teams, sharing campaign objectives, delivering powerful updates and participating in the formation of partner marketing strategy
- Proactively seek out innovative ways to continually improve and develop your marketing campaigns and create opportunities for your roster of artists
- Maximise opportunities across D2C, live, brand, sync and other non-traditional music label income
- Create and nurture relationships with artists, artist managers and the music industry
About you
- Strong connection with black music specifically but a broad understanding of all genres of music and the culture surrounding them, musical trends and a passion for music marketing
- Deep knowledge of the black music streaming ecosystem.
- Strong understanding of digital and social trends, especially the TikTok landscape
- Able to read data and forecast the trajectory of a record independently – cross records over into full commercial hits
- The ability to devise release strategies and artist development plans independently
- Dynamic and outcome oriented, with a keen eye for detail and ability to deliver on ideas and objectives.
- Strong data proficiency and ability to interpret data to make strategic recommendations
- Excellent communication skills with the ability to build strong internal and external relationships
- Strong interpersonal skills and ability to communicate clearly and effectively
- A hardworking and innovative thinker whose able to multitask across multiple projects and work under pressure within a team environment
- Strong organizational skills with ability to work on multiple projects
- Solid experience in a dance music environment
About us
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide.
Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
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