VP, Artist & Fan Experiences – WMX Merchandise
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
A little bit about our team
The WMX Artist & Fan Experiences Group functions as a centralized, in-house creative business unit for the Warner Recorded Music roster as well as for third party artists who need our expertise. This team is responsible for growing revenue for artists beyond the core business of streaming by developing impactful fan-centric experiences that shape culture. This happens through merchandising, ticketing, content, brand collaborations, and more. Turning label and artist goals into “must-have” experiences for fans.
Warner Music Artist & Fan Experiences is a global team with a simple ethos: put the Artist at the centre. Our team is made up of marketers, strategists, graphic designers, and engineers. We are creative and detail-obsessed. Above all, we are music fans – unabashed, enthusiastic music fans. We are passionate champions of our artists, and we work tirelessly to deliver for them every album cycle, every tour, every day.
We are flexible, agile and strategic. Our global sales and marketing teams provide a broad suite of expert commercial and marketing knowledge. We utilize the latest digital marketing technology, develop infrastructure and execute strategy through consumer analytics, email marketing and CRM expertise that turns the artist goals into memorable experiences for fans.
Your role:
The Vice President, WMX Artist & Fan Experiences – Merchandise, works directly with the artists to develop their brand and build their business across merchandise, licensing, content, experiential, gaming, NFTs, collaborations and more. This is an artist brand and business building role focused on innovation, inspired by music and style trends, and centred on artist rights. As point person, the VP is driving the business growth strategy supported by creative, innovation, experiential, merchandise, tour, ecommerce and retail teams.
This leader will create full funnel go to market plans and experiences that generate fan engagement, earned media and incremental revenue throughout the entire lifecycle of an artist’s projects. You will collaborate with the entire label staff across Atlantic UK, Warner UK, and Parlophone. You will also work closely with the Artist and their representation, Managers, Agents, Lawyers to extend the artists brand into the marketplace with outside brand partnerships, merchandising and content collaborations.
Here you’ll get to
- Leverage the style and product trends to inform product, brand and business strategy
- Partner with Label executives, Artist(s), Brands, Platforms and Operations to ideate and develop go-to-market plans
- Lead a team to bring business growth strategies to fruition from conceptualization to launch in coordination with artist, label, partners, and production.
- Oversee the creative development of merchandise and secure approvals from appropriate partners
- Successfully deliver fan-centric experiences that drive awareness, engagement, conversion and loyalty between fans and artists
- Understand the impact of programs and communicate value delivered to appropriate partners
- Foster close, positive relationships with artists and artist management
About you
- You have a full understanding of how the music merchandise business works
- You have a full understanding of how a typical merchandise contract works and the financials
- You are an inclusive leader and can motivate team members
- You are passionate about and invested in driving successful outcomes by utilising the best fan insights and data.
- You have a keen interest in popular culture and are able to apply your knowledge to the role.
- You are passionate about music and have experience working with talent
- You are a strategic problem solver and have strong creative instincts.
- You have strong leadership, relationship building & problem-solving skills
- You are an effective communicator who can convey information efficiently at various levels of leadership and cross departmentally
- You have excellent time management, follow-up, and organizational skills with ability to prioritize workload, and a strong attention to detail.
- You are self-motivated, able to work independently and efficiently to meet deadlines.
- You enjoy working in a fast paced, dynamic environment and embrace change
- You are results oriented and focused on outcomes
About us
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike.
And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
