NEON16 Publishing has expanded its roster of songwriters, producers, and artists with the signing of hit producers Albert Hype (Shakira, Bad Bunny, Selena Gomez, Kali Uchis, Rauw Alejandro) and Jota Rosa (Bad Bunny, Wisin & Yandel).
Additionally, the company has extended a contract with Gaby Morales, a multiplatinum Latin Grammy Award-nominated songwriter.
NEON16 was founded by music exec Lex Borrero in 2019 alongside Tainy, one of music’s most successful and influential producers of the last decade (whom Borrero manages).
Speaking with MBW last summer, Borrero explained his ambitions for Neon16 to become “the Roc Nation or the Bad Boy of Latin Music”.
Last month, NEON16 and music business legend Tommy Mottola acquired Latina-owned and led ARRO MEDIA, a music marketing and social media agency founded by Cristina Arcay.
Producer and artist Albert Hype has worked with some the most prominent artists in Latin music.
His career took off following the release of 2019’s Estamos Arriba by Bad Bunny and Myke Towers, and he played a key role on J Balvin’s OASIS, producing Yo Le Llego.
Later, he teamed up with Bad Bunny again for Hablamos Mañana in addition to </3 from the Grammy Award-winning LP, YHLQMDLG.
Hype has also worked with Shakira, producing her hit Te Felicito ft. Rauw Alejandro, which has achieved a combined 1.2 billion combined streams and landed a No.1 on Billboard‘s Latin Airplay charts.
He then followed his work with Shakira on her single Monotonia ft. Ozuna, also landing at No.1 on Billboard’s Latin Airplay chart.
Additionally, he collaborated on Baila Conmigo for Selena Gomez and Rauw Alejandro, which now boasts more than 430 million Spotify streams and 125 million views to date.
He also played a part in creating Kali Uchis’ breakout song, Telepatia. Most recently, he co-produced Copa Vacia for Shakira and Manuel Turizo and has forthcoming releases for Kali Uchis, Dillon Francis, and more.
Meanwhile, Neon16 says that Puerto Rican producer, songwriter, and artist Jota Rosa has “brought the Urbano sound into the mainstream”.
His discography includes cuts for Wisin & Yandel, Bad Bunny, Mora, J Balvin, Rauw Alejandro, Selena Gomez, and many more.
He notably notched a pair of back-to-back No.1 entries on the Billboard Latin Airplay Chart with J Balvin’s Tu Veneno and Baila Conmigo while also co-producing Party and Tarot from Bad Bunny’s latest global record-breaking album, Un Verano Sin Ti, as well as the recent Fantasma/AVC with Tainy & Jhayco. Other collaborations with Tainy include Todavia with Wisin y Yandel on Tainy’s album DATA.
Simultaneously, his solo artist debut, Club Dieciseis 2 included the track Como Ñengo, which counts with 50 million streams so far, in addition to cracking the Top 50 in Colombia.
“Albert, Gaby and Jota’s success is a great example of investing in talent early and working alongside them as they reach their full potential.”
Raul Chirinos, NEON16 Publishing
“Creative talent development is at the heart of what NEON16 stands for,” said Raul Chirinos, Director of A&R for NEON16 Publishing.
“Albert, Gaby and Jota’s success is a great example of investing in talent early and working alongside them as they reach their full potential.”
“My journey with NEON16 Publishing began with excitement to elevate each other and take music to another level.”
Albert Hype
Albert Hype added: “The road to success is paved with perseverance and it is not one meant to walk alone.
“My journey with NEON16 Publishing began with excitement to elevate each other and take music to another level. This is just the start and we have so much more to accomplish together.”
“I am very thankful for the opportunity NEON16 Publishing gave me at the beginning of my career.”
Jota Rosa
Rosa said: “I am very thankful for the opportunity NEON16 Publishing gave me at the beginning of my career.
“This partnership has helped share my music to the masses and I look forward to continuing to make music for the world to enjoy.”Music Business Worldwide
